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From Genuine to Gimmick: The Rise of Misleading AI Claims on Twitter

Ever wondered how some Twitter influencers always seem to have the latest scoop on AI tools? Or how they're always ahead of the curve, promising you the next big thing in productivity? Here's what they're not telling you.

With the meteoric rise of tools like ChatGPT and other Large Language Models (LLMs), there's been a surge of "experts" who've found a new proverbial carrot to dangle in front of us. Their tactics? Gaming social media algorithms, using catchy "hooks" to reel us in, and often peddling mediocre digital products.


Remember the days when genuine effort and quality content were the keys to recognition and engagement? Those days seem to be fading. Today, a plethora of tools allow anyone to generate content, schedule it, and post it with just a few keywords. To be fair, it's not the tool that's the problem; it's how these AI Gurus and Growth Hustlers are using it.


The Allure of the "Hook"

These AI Gurus and Growth hustlers have mastered the art of the hook. Phrases like "ChatGPT is old news, try these AI tools instead" or "90% of Gmail users are doing it wrong; let me show you how" were intriguing at first. But now? They've become the annoying jingle you can't get out of your head.


And the saddest part? These hooks do work, at least for a while. Many unsuspecting users get lured in, hoping for some golden nugget of information. But after a few genuinely useful posts, the content often takes a nosedive.


The Misleading Hype

Take, for instance, the Canva plugin for ChatGPT 4. A quick scroll on Twitter, and you'll find countless threads claiming it'll 10X your creativity and production time. But in reality? It's merely a glorified search tool that often misses the mark. And no, ChatGPT doesn't magically edit your creatives for you. It's often quicker and more efficient to search directly on Canva.


Then there's the AI guru who claimed Google Docs could replace ChatGPT. A claim that, if tested for even five minutes, falls flat. The AI co-partner in Google Docs, as of now, is far from being a reliable writing assistant.


Why the Surge on Twitter?

One might wonder why Twitter has become the hotspot for these AI gurus and growth hustlers. The answer might lie in the platform's Ad share revenue model. With enough engagement and attention, even the most random posts can earn a pretty penny.


Finding the Genuine Among the Fake

Reading this far, you'd think that all the hustlers are the worst. Not quite. There are genuine experts out there providing real value. Don't fall for the clever hooks and threads, try out the tools for yourself before you give them the social currency of likes, reposts and shares, The trick is to differentiate between the two. Question anything that sounds too perfect.


The world of AI is fascinating, it is already changing how we work and consume information. This is only going to get better and more integrated into our lives as we navigate this monumental shift going into the AI Age.

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