Hi I'm Vinit
I find and fix the lifecycle leaks costing brands repeat revenue.
I audit and build customer journeys across email, WhatsApp, push, and in-app for D2C and SaaS teams.
16+ years across Candere, Crowdfire, and Ola.
2x YoY automation revenue. Lifecycle email scaled to 1M+ users.
We’ll look at your current customer journey, discuss the biggest gap, and decide whether I’m the right person to help.
How I Can Help You
Three focused engagements. Pick the one that fits where you are right now.
Retention and lifecycle audit
Your automations may be firing while customers still fall through the gaps. I test the journey from signup and cart abandonment through post-purchase, replenishment, and winback, then show you what to fix first.
What you get: Journey map, flow-by-flow audit, leak diagnosis, and a prioritised 90-day roadmap.
Lifecycle automation implementation
You know what needs fixing but need someone to build it. I design and implement lifecycle flows across email, WhatsApp, push, and in-app using your existing stack.
What you get: Flow architecture, segmentation, trigger logic, implementation, testing, and handoff documentation.
Fractional retention lead
You need ongoing ownership, not another strategy document. I set the retention priorities, work with your internal team, review performance, and keep improving the customer journey.
What you get: Retention roadmap, team coordination, lifecycle optimisation, platform guidance, performance reviews, and an operating playbook.
Why Brands Choose to Work With Me
Data with a Personal
Direction
I don't just hand you a dashboard. I tell you what the numbers mean and what to do next — built on 16 years of making these calls across SaaS, D2C, and fintech.
Automation That Feels
Human
The best automation is the kind customers don't notice. I build flows that respond to real behaviour, not just time delays — so every message feels like it was written for that person.
Performance Meets
Storytelling
At Crowdfire I scaled email to 1M+ users. At Candere I drove 2x YoY automation revenue. I know how to balance what converts with what connects.
Built for Long-Term
Growth
I don't disappear after delivery. Every system I build comes with documentation and a handoff so your team can run it, tweak it, and grow it without being dependent on me.
The person behind
the growth systems.
I'm Vinit Nair, an independent marketing automation consultant based in Mumbai.
In 16 years I've built the marketing systems behind some brands you'll recognise: Candere by Kalyan Jewellers, where automation revenue grew 2x year on year. Crowdfire, where I scaled email to over a million users. Olacabs, where I was part of the early growth team before the rocketship took off.
I'm also the author of "From Send to Sold" — a practical guide to email marketing written by someone who's actually done it, not just taught it.
Today I work independently, taking on 1–2 clients at a time so every engagement gets my full attention. I audit first, build strategy second, and execute third. No fluff, no vanity metrics.
Outside work I'm a husband and dad, fuelled by good coffee and the occasional rabbit hole into how great brands really grow.
Brands I've Worked With
What People Are Saying
Vinit is an amazing professional, who brings all of the skills and expertise in marketing automation.
Helped us set up the foundation and getting 2x year on year growth in marketing automation. Holds more information than Wikipedia for knowledge on tools and shortcuts to save time and stay organized.
Akshay Matkar - Head of Marketing & Brand Experience
Candere by Kalyan Jewellers
