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Candere by Kalyan Jewellers – Scaling E-commerce Retention
Location
Mumbai
Role
Senior Marketing Manager
Specialisations
Retention marketing, lifecycle design, WhatsApp commerce, campaign analytics, e-commerce growth.
Key Achievements
• Automated retention flows across acquisition-to-loyalty journey.
• Monthly churn analysis with actionable strategy decks.
• Multi-channel festive sales campaigns that boosted seasonal GMV.
For Candere, one of India’s leading online jewelry brands, I owned the customer retention strategy. I designed automation flows for acquisition, activation, and repeat purchase that maximized customer LTV. Alongside, I ran ad-hoc campaigns on email, WhatsApp, and push notifications for festive sales and seasonal promotions. A key focus was creating monthly retention strategies, analyzing churn data, and tailoring engagement tactics that consistently improved retention rates and repeat transactions.
