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Olacabs – Building the Foundation of Digital Marketing
Location
Bangalore, Mumbai
Role
Manager - Marketing
Specialisations
Social media marketing, content strategy, customer support optimisation, community building, email campaigns, partnerships.
Key Achievements
• Launch of Olacabs’ first digital presence (social + blog).
• End-to-end marketing campaigns around Oktoberfest and Social Media Week Bangalore.
• Scalable customer support system with root cause analysis process.
At the very start of Olacabs’ growth journey, I was responsible for laying the groundwork for their digital presence. I established the company’s first official social media channels on Twitter and Facebook, turning them into active engagement hubs that scaled from zero to tens of thousands of engaged followers. I designed and executed early blog content strategy to drive SEO and customer education, while also leading email campaign execution that nurtured first-time customers into repeat riders. Additionally, I built a customer support system to identify recurring issues and reduce average resolution time from several hours to just one hour, significantly improving customer satisfaction.
